So when I accelerate -- it sounds like I'm in a blimin TVR, or someone has knocked a hole in my exhaust - or something! Quite funny for a while anyway.
So I've stored it on my radio -- a special button which makes my engine sound all loud through the stereo! How sad am I?
(Then again - some people will pay £300 for a new exhaust that does this without a 'turn off' option!).